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From ‘I’ to ‘We’: Changing the narrative in Scotland’s relationship with consumption

Author / Creator: Iain Black

Media type: Policy Paper

Date published: December 2015

Studies have shown that having a positive relationship with our families, friends and community, as well as having good health, are the things that matter most to us. The job of government is to re-establish the link between that narrative and our idea of what prosperity is.