Marketing
Independent market insights
Author / Creator: Scottish Enterprise
Media type: Market report
Date published: 2021-
Get the latest insights from commercial research reports. These free, tailored extracts will help you keep on top of the rapidly changing consumer and business environment and can help shape your strategy for recovery and growth.
From ‘I’ to ‘We’: Changing the narrative in Scotland’s relationship with consumption
Author / Creator: Iain Black
Media type: Policy Paper
Date published: December 2015
Studies have shown that having a positive relationship with our families, friends and community, as well as having good health, are the things that matter most to us. The job of government is to re-establish the link between that narrative and our idea of what prosperity is.