Social media
Answer:
Print and broadcast media are largely independent of government. Social media is controlled by multinational companies although the content is largely out of any control.
Full answer here: Independence impact on media
Tweet, Tweet! e-Diplomacy for an Independent Scotland
Author / Creator: Nicola Biggerstaff
Media type: Opinion
Date published: 2022
Now we move into a new era, we need a rethink on how we in Scotland can stay ahead on the international stage.
Online allies and tricky freelancers: understanding the differences in the role of social media in the campaigns for the Scottish Independence Referendum
Author / Creator: Ana Ines Langer
Media type: Article
Date published: 2018
The application of digital communications technologies and the dynamics created by liniking to other digitally connected grass roots organisations can have transformative effects.
Scotland’s Dual Public Sphere and the Media
Author / Creator: Philip Schlesinger
Date published: 2020
The Scottish media contain content for Scottish audiences. These media are being challenged by digital offerings and present regulatory difficulties.
Constructing the Visual Online Political Self: An Analysis of Instagram Use by the Scottish Electorate
Author / Creator: Jamie Mahoney
Media type: Academic Paper
Date published:
The Scottish electorate used image-sharing for self-expression. They posted a variety of visual content. It showed a diversity of political opinion. People used Instagram to craft and present their "political selves".
Online Allies and Tricky Freelancers: Understanding the Differences in the Role of Social Media in the Campaigns for the Scottish Independence Referendum
Author / Creator: Ana Ines Langer
Media type: Research article
Date published:
Some campaigns – like Better Together – selectively adopt digital tools that fit with the command and control model; in other cases – like Yes Scotland – the application of digital communications technologies and the dynamics created by linking to other (digital-enabled) grassroots organizations can have transformative effects.