Scotland’s Sustainable Media Future: Challenges and Opportunities: a Stakeholder Analysis

Primary Author or Creator:
Catherine Happer
Additional Author(s) / Creators
Ana Ines Langer, Hayes Mabweazara, Dominic Hinde, Philip Schlesinger
Publisher:
Glasgow University
Alternative Published Date
2022
Category:
Type of Resource:
Article
Length (Pages, words, minutes etc...)
19pp
Fast Facts

Scotland’s media are still firmly rooted in older conceptions of print and broadcasting

More details

Large parts of the media in the UK - and in Scotland – have not been effective in their scrutiny of political decision-making in recent years, whether at the level of the state or the devolved institutions, and a culture of political impunity has gone largely unchecked.

Political journalism has often focused on process and moments of brinksmanship over policies and often failed to articulate the wider public interest. New research would provide a clearer picture of what is needed to strengthen journalistic standards and investigate legal and financial measures to assist journalists.

Emerging independent outlets have had some success in developing models for community-embedded journalism and using social media as a new democratic space to promote a diversity of Scottish voices. However, these remain relatively marginal, and their funding is rarely secure. More research is needed on how this important and growing component of the media landscape can be supported.

Building trust in journalism is a multi-faceted challenge but without addressing it, Scotland’s media will not be ready to engage effectively with the possible prospect of radical constitutional change or to address fundamental questions such as the climate emergency, pandemics, and economic crises. There is a powerful case for new research and education through universities along with civic partners to play a key role in tackling these issues.

Alongside building trust, there is also a need to build recognition for the work of journalists as a part of the democratic process and to ensure their safety and freedom from harassment and intimidation.

English